Tickled Pink

One of the colours we see in nature from mid-to-late spring is certainly pink! From hyacinths and tulips to plumes of cherry blossoms, ranunculus, peonies and roses, we see a variety of pinks in different shapes, sizes and hues. Its associations with newness and innocence also lends itself well to the season: we see rosy newborn cheeks and several species of birds are pink when they hatch from their eggs. 

Pink is a warm hue which many associate with love, compassion and harmony. During the 18th and 19th centuries in Europe, pink was considered a masculine colour and was linked to wealth and power. It wasn’t until the mid 20th century that pink gradually became accepted as a feminine colour in North America and Europe.

Whether we’re looking through rose-coloured glasses or up at pink clouds, this colour tends to uplift many of us. A soft pink can calm and soothe and a splash of bright bubblegum pink can make us feel joyful.

Pink was reportedly Princess Diana’s favourite colour, and we’ve seen it used memorably throughout our culture. Elsa Schiaparelli, who was known for her use of bright colours made history with Shocking Pink in 1937. Audrey Hepburn, Marilyn Monroe, and Brigitte Bardot all had a role in putting pink on the fashion map. Who can forget the Pink Ladies of Grease? Molly Ringwald in Pretty in Pink? Or Margot Robbie in Barbie? Karl Lagerfeld used pink often in his designs for Chanel. There’s Victoria’s Secret. Hello Kitty. Even Holt Renfrew here in Canada.

Let’s look inside Figg Street Co. and think pink!

Thank you for exploring a fresh spring colour with us this week. We find it inspiring to spend a few minutes appreciating the things that bring colour to our lives – we hope you do, too!